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Waypoint Change, a leading turnaround and transformation business, has selected CappcoPartners to provide sales and marketing execution services in their projects.

Nick Winks Senior Partner Waypoint Change “We have worked with CappcoPartners and have been impressed by their extensive sales and marketing knowledge and ability to execute change quickly which has been crucial to the success of our projects.


We believe, it is important to look at all aspects of an underperforming organisation, including finance, operations and sales in order to successfully manage situations requiring transformation. As a result we have chosen to work closely with CappcoPartners on our projects in order to provide the best return to our clients and stakeholder”.

Mark Cappell Managing Partner CappcoPartners “We are pleased to be working closely with Waypoint as they fully understand the importance of the creation and management of sales and marketing processes and their impact on success”.

About Waypoint Change LLP – Founded in 2006 in response to the growing need for a joined up turnaround approach, Waypoint Change brings experienced, very hands-on change and turnaround management skills to recover value for shareholders and debt holders. We work for business owners and banks to restore operational and financial viability to underperforming organisations.

About CappcoPartners – Founded in 2009 to provide sales and marketing services to private equity and venture capital backed companies who are struggling to meet their growth plans. We are staffed with experienced professionals who have successfully implemented change for small and mid sized firms across all major industries. Since 2009 CappcoPartners has successfully increased revenue by £75m for our clients and have added £300k in Enterprise Value to their investors.