Lead Generation

Cappco-Leads-visual

Leaders in Value Creation

Our marketing optimisation methodology guides companies through the process of revising their marketing plans, developing long term campaigns, improving key aspects of their marketing programs and providing active help where needed during implementation. We work closely with your sales and marketing teams to create an integrated lead generation plan that weaves together a consistent message and contact strategies across all activities.

The objective is to increase revenue by improving the lead generation process which will deliver additional high quality leads to the sales teams. The key components are:

  • Developing an integrated Lead Generation program that optimises the marketing mix
  • Aligning the targeting and database strategies with a sales focus and business growth priorities
  • Design campaigns from a customer perspective that pull them through their purchasing process
  • Ensure the website is structured to support key messages, easy to navigate and generates registrations
  • Create an effective Search Engine optimisation plan to drive website traffic through organic and paid search
  • Implement a Social Media strategy that covers appropriate channels (LinkedIn, Facebook, Twitter, blogs, You Tube and others)
  • Exploit existing material and develop new content based on key messaging, including white papers, videos and case studies
  • Utilise this content in lead generation campaigns and as high performance tools for the sales team
  • Implement marketing automation and analytic tools to manage, monitor and refine the lead generation process

Download the detailed description of our Lead Generation Methodology – Integrated Marketing Datasheet

Since 2009 CappcoPartners have added £75m in revenue for our clients. See our success stories and testimonials – Read More

Marketing automation platform users have a 53% higher conversion rate from marketing response to qualified leads than non-users (Aberdeen Group)

 

Marketing Campaign Tools

 

  • Inbound Marketing – Increase campaign results with search engine optimisation, targeted landing pages and tools to better understand keywords and phases which drive the most traffic and leads.
  • E-mail Marketing – Create and execute campaigns that pull buyers through their purchasing process using the most efficient email marketing tools.
  • Social Media – Develop a Social Media Marketing plan including Facebook, twitter, blogs, youtube and others by building optimised landing pages and forms which track all prospect interactions online.
  • Event Management – Streamline the process for managing webinars and live events including capturing registrations, automating follow up and reminders driving increased attendance.

Implement lead generation best practices

 

  • Lead Management – generate more leads in less time, and with fewer resources
  • Lead Nurturing – Build relationships with prospects over time and drive successful conversion rates
  • Lead Scoring – Qualify and score leads using demographics and behaviour in response to marketing programs and online activities
  • Lead Insight – Monitor prospect activity across the website, social media and pay per click programs to identify and interact with the best leads at the right time
  • Manage marketing tools – Deploy and manage marketing automation and measurement tools

As part of our Sales Performance Improvement process we implement a series of key activities which drive additional revenue for our clients. This service includes:

 

 

Data Cleansing

We offer a variety of data cleansing services including preference service flagging, de-duplication and PAF verification. With access to over 2.5M businesses and 22M households we are able to provide company names, telephone numbers, business addresses, email addresses and designated contacts via their job title.

 

Appointment Setting

We target the hard to reach decision makers using our talented telemarketers whose training and experience in speaking to decision makers will lead to immediate opportunities. We will also get you in front of key purchase influencers including the senior team members. Our calling team have a proven track record of successfully arranging high impact sales meetings and appointments.

 

Implementation of marketing tools

We implement the applications and tools which manage the lead generation and nurturing phases as well as the implementation of a sales CRM system.  Our services are delivered by our highly skilled and certified consultants who offer a range of fixed fee, fixed scope, predictable and controllable implementation support to maximise the value of the implementation.