Customer Research


As part of our “Sales Performance Improvement” process our Customer Value Proposition Workshop has been developed to assist businesses develop and validate their compelling sales messages. Conducting research into your customers’ perceptions of your service is enormously rewarding where the lessons learned can inform your operations, your product and service design and your sales and marketing teams.


Claire Cadogan

Claire manages all research assignments and has a background in business strategy specialising in market trends, research and analysis and business development.

Our customer research will identify:

  • What differentiates your company from your competitors and how this helps your customers
  • Where you are failing to deliver value and what your customers intend to do about it
  • Other products and services you could be selling to your customers
  • Cross-selling opportunities
  • What areas of service delivery you are doing well, and how you could improve them
  • The level of awareness amongst your customers of your other products and services
  • Which of your competitors your customers are considering buying from and why
  • What your customers think of your competitors and whether they are gaining ground on you or not



We undertake the research with an agreed questionnaire for an approved target market. All information is then presented with an in-depth analysis of our findings and the future implications for your sales and marketing strategy. We will interpret the information obtained to best help you make future decisions.