CappcoPartners was retained for 8 months to manage the transformation from a US centric business into a global firm with a focus on solution selling. Their solution was based on order management software selling into the asset management industry.
Situation
As a Boston based software company, they were leaders in the US market however the firm was not successful in competing in Europe as their tools, processes and people were very US centric and did not take into account the uniqueness’s of the European market. As a result they were unsuccessful in competitive situations when they competed against EU domiciled firms.