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CappcoPartners and Highwire Consulting announce a partnership to provide a complete sales and marketing due diligence service to private equity companies

CappcoPartners and Highwire Consulting have created a unique sales and marketing due diligence framework. This framework is a combination of the already widely used “Growth Assessment Model” deployed by CappcoPartners and includes Highwire’s extensive experience in assessing the capabilities of sales and marketing management and staff. Please click here to contact us


The operational due diligence process is a key activity in capital raising and M&A as it is the point where the potential for value creation and purchase prices is determined. Sales and marketing capabilities and processes provide the most accurate insight into the company’s potential for growth. By combining sales and marketing operations and management due diligence, the investor will receive a more accurate assessment on the ability of their new investment to deliver the growth plan and to identify the potential gaps and issues which may occur after the acquisition.

Approach and Methodology

CappcoPartners interviews the key members of the sales and marketing teams and creates an accurate assessment of their capabilities and processes. We use a systematic and fact based approach to assess the target firm’s current sales and marketing capabilities, processes, strategy and management. Approximately 300 data points will be examined and each will have a detailed explanation and a numerical rating based on the CappcoPartners “Growth Assessment Model” methodology. This Execution Capability Rating “ECR” is our proprietary approach based on a rating methodology which has been developed and fine-tuned over the last 3 years and after many successful engagements.

At Highwire, we apply our sales team assessment model to assess the capability and potential of the individual and the team against five critical criteria – competencies against the “Growth Assessment Model” , sales specific attributes, leadership, business content and results. We profile using 5 distinct and complimentary data points – career history, interviews, psychometrics, references, and performance.

Together our specialist teams use our tried and tested methodologies and tool kit with a proven track record of delivering successful operational due diligence assignments. We have assembled an operational due diligence team with significant experience in sales and marketing process, operations and management which differentiate us from the traditional Strategy Consultancies.

CappcoPartners has completed 14 Operational Due Diligence engagements over the last 6 months, whilst Highwire has been providing Management Due Diligence advice to the Private Equity market for over 10 years. Together, we can offer a complete Operational Due Diligence service to identify risks, potential for growth and recommendations to enhance enterprise value.

About CappcoPartners – CappcoPartners was formed in 2009 to provide turnaround services to private equity and venture capital backed firms who are struggling to meet their growth plans. We are staffed with experienced professionals who have successfully implemented change for small and mid-sized firms across all major industries. Each partner has a successful track record in implementing change with extensive experience in growing revenue. Since 2009 CappcoPartners has successfully grown revenue by £ 75m for our clients and added £300m in Enterprise Value to their investors.

About Highwire Consulting – Highwire Consulting works with UK mid-market Private Equity investors and Banks to assess and develop the management teams of potential and existing portfolio companies. We provide in-depth assessments of teams against the specific requirements of the business, and have over 10 years experience in this market. Highwire have been awarded the prestigious Management Due Diligence company of the year by Mergers and Acquisitions International magazine.

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