CappcoPartners assists Connection Capital in growth investment into Virtua UK
Operational transformation firm CappcoPartners has successfully supported Connection Capital by providing a sales and marketing assessment to support its commercial and operational due diligence of Virtua UK Ltd.
Specialist telecoms engineering company Virtua UK provides engineering services (design, installation, testing) for the roll out of 2G, 3G, 4G and wireless networks. It works on behalf of large mobile network operators and landlords (including Wembley Stadium and the “Walkie Talkie” skyscraper in London) who require independently installed, multi-operator systems that work with all networks as opposed to just one.
Virtua UK sought funding from Connection Capital to generate working capital to drive its growth as well as to fund the acquisition and integration of a smaller player in its sector, Astral Specialist Contracts Ltd.
CappcoPartners team was led by founding partner Mark Cappell. It conducted an in depth analysis of Virtua’s sales and marketing capabilities to determine its ability to deliver to its growth plan.
Connection Capital’s Miles Otway said of CappcoPartner’s sales and marketing assessment: “Mark provided real insight in the due diligence process alongside actionable recommendations for the management team that will help Virtua further professionalise its sales and marketing approach. The exercise was efficiently delivered and formed a key part of our assessment of this investment.”
About CappcoPartners – Founded in 2009 to provide sales and marketing services to private equity and venture capital backed companies who are struggling to meet their growth plans. We are staffed with experienced professionals who have successfully implemented change for small and mid sized firms across all major industries. Since 2009 CappcoPartners has successfully increased revenue by £75m for our clients and have added £300k in Enterprise Value to their investors.